Steel Town Promotions - Internet marketing

Steel Town Promotions

The definition of online marketing is 'all the communications that occur on The Internet between a product producer and a marketplace of potential consumers or buyers of that product.' The communications are two way, ideally flowing back and forth. This assumes that a degree of market research is taking place. Web based surveys are easily arranged on The Internet and even simple blogs can be utilized to get the interactivity going between, say, an info product creator and her captive audience of blog readers.

Online advertising takes a myriad of diverse forms including animated flash banners and media buys, email marketing campaigns and either organic or pay per click search engine marketing. The desired 'marketing mix' depends on where your target audience hangs out. They might frequent just one particular Internet forum. They might need a mass approach such as placing attention grabbing banners on every major web portal. You often see this with financial products where name branding is all important for 'top of mind' associative memory linking. Other products may be laser targeted in search engines with a specialized web page being created for each item, such as 'yellow ring neck parrot food mix.' That level of specificity is what will create almost certain Internet marketing success for the home based small business entrepreneur.

Online advertising must form part of a consistent, congruent and integrated plan. It needs to be tracked, measured and quantified. Equally as important is the offer itself and the advertising message. You will be tempted to use hyperbole (exaggeration for effect, known as hype) and possibly even to over promise.

The truth is your friend. Stick to the facts and spell out the product features and benefits in exhausting detail. Use repetition of the main product benefits and that information will become imprinted in the potential buyer's sub conscious mind. Why? Because it is the very information that he or she wants to see and to believe. Do not be deceptive in your Internet marketing but just provide so much information that the prospect gives in and accepts your offer and deal because, quite simply, you have proven your case. This could be the logic behind the master sellers insisting that long copy works better than short copy! Think about that one. And finally, sell on emotion and extra sizzling features, then justify the sale with logical 'reasons why.' Ask firmly for the order and make the whole process smooth and easy for the web visitor.

Steve Graziani

Your catering business started out as a dream. You worked hard to make your dream a reality. Today, keeping your dream alive is harder than ever before. Getting and keeping quality customers must be your top priority. The most important thing that you can do for your business is to advertise and promote it, even during a recession. The caterer who stops advertising to save money is like the man who stops the clock to save time. It won't work.

Advertising will take a big chunk out of your project margin, unless you can find a way to be creative and get your name out there for free.One idea as to how to do this is to team up with other small business owners. Go to companies that are not your competitors and ask them if you can put your fliers in their windows and business cards on their counters if you promise to do the same for them in return. You will be surprised at how many cross over clients that will come your way.

Another example of free advertisement is handing out coupons or samples depending on your business. People love to feel like they are getting a bargain, so a well thought out coupon strategy can bring in new customers. Just be careful you don't fall into the trap of competing on price alone. It's a fast way to go broke.

If you are more of an internet savvy person then the countless ways to advertise for free online will keep you happy. You can tap into social media sites and let billion dollar companies like Google, Facebook and LinkedIn spread your good name to potential catering customers at zero cost to you. Just being on these social media sites is not enough. You need to have a strategic presence on the web. Learn as much as you can about these free sites and put your social media marketing plan in action.



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