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The question is often asked: "I'm brand new at internet marketing. What are the basic steps I need to take just to get started right?" This is just about the basics. Someone has said, "If you can't understand something, go back to the basics, and you'll find answers. The greatest truths are too important to be new." In my mind this is only partially true because things change so fast on the internet that you must flow with it, or get drowned in the current. Nothing stays the same. But, there are some basics. Abide by them!
(1) Have an address where people can find you. This means a Website. It can be paid for, or free, but you need an address. If you want free, look into Word Press. It's the best going. If you want something more, just Google "website hosting." But in the end you still need Word Press. Some gurus say you don't need an address. I say you do. Listen to whom you choose.
(2) Get an auto-responder. Again, Google this. There are many types. They are not free, but the prices are all over the map: to a month.
(3) Choose some niche that (a) is important to you to market, and (b) that people need. If there is no need, what is important to you doesn't matter. If there is a need, what is important to you does matter. How do you know? Go to Google Keywords and see what is being searched for. I'm a lawyer, and I always let people know I'm a lawyer. This may bring praise from some, and criticism from others, but it doesn't matter. I always let them know.
(4) GIVE! Jesus says, "It is more blessed to give than to receive." I am a Christian, and I live by what Jesus says. If anything I say is contrary to what I think he says, I 'delete' it. The bottom line is give away something that people need. Then they will connect with you-appreciate you.
(5) This is a key many miss. Offer something extra after they click in. Only a small number will buy, but does it matter? 1% is better than nothing. Give people something above average. Average is defined as "where the best of the worst meets the worst of the best." It isn't very exciting. Our goal in living, no matter what we do, is to lead people to 'higher ground.'
(6) Follow up with them by an auto-responder (step 2), and give them more than they thought they would receive. Again, "It is more blessed to give than to receive." Give people quality content in what they receive from you. Don't just ask them to 'buy' from you. Your focus is them, not you.
(7) Periodically, ask people to BUY, -- something of value to THEM. This is not something you want to sell, to make you money, but something that is of value to them. Everyone is tuned into radio station WIIFM: what's in it for me? Tell them the benefits: what's in it for them.
(8) THIS IS THE MOST OFTEN OVERLOOKED! Create what is called 'a squeeze page.' This is your page where you just get their 'email address.' Give them something worth them giving you their email address for. Whatever it takes, get their email address. This is where RELATIONSHIP takes place. We like to live by rules, but relationship is where it all takes place. Without personal connection there is no cash register.
Though marketing, advertising and public relations can all be integral to the success of your company and they all have some glaring similarities in how they can help your company succeed on some level; each is indeed a different element, approached in a different way in order for it to work the way it is supposed to work in an effort to reach an ultimate goal.
Marketing could be considered the whole ball of wax in this equation. A company's marketing department could be subdivided into several smaller sections that operate as separate entities, but all work toward the same ultimate goal - which is the success and growth of the company.
A company's marketing department could, and should include smaller departments that are responsible for: public relations, advertising, customer service, market share research as well as pricing, distribution and product placement.
The piece of the equation that is advertising has the sole responsibility of putting your product or service where the public can see it. Advertising lets the consumer know what it is that you have to offer, then lets them know why exactly they need it. A company could pay a pretty penny for advertising; in fact the advertising budget is often the largest part of the marketing plan's expenditure. As the saying goes, "you have to spend money to make money."
Public relations can make prospective consumers want to buy your product or your service, but public relations is a much less direct approach to gaining sales than advertising. The point of public relations is to highlight all of the positive things that your company does and is involved in, while simultaneously keeping anything that could possibly be construed as a negative out of the public eye. It is the public relations departments' responsibility to make the company look good in the public eye and they will take several routes and measures to get there. A public relations department may schedule charity events, distribute press releases highlighting company achievements or company community efforts and schedule public speaking appearances at educational or industry seminars - anything that can put the company under a good light while in the public eye is the public relations department's main concern.
The company marketing plan is how both of these integral parts of business come together, along with several other aspects, to ensure company success and growth. Each individual focal point of the marketing department is integral to the success of the marketing plan.
Market research, which is probably the most intensive piece of the puzzle, will determine exactly who your target customers are.
With this information in hand, the product or service that you are offering can be priced accordingly for the target audience. Once pricing is established, the advertising department can begin its job of getting the word out that your company has a service to offer. Depending upon the advertising budget, this can be done in many ways: through television, radio, print ads, billboards and/or flyers pointed directly toward the target customer.
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SMS marketing has revolutionized the way advertising has been done because it is cost effective and no extra expenditure is required.
Content: Most of the advertisements today are spot advertising but there are advertising methods which do not require that the target audience be at a specific place and this is where SMS marketing breaks all the barriers of advertising.
SMS marketing is a welcome change from spot advertising because the target audience can be anywhere at any time unlike spot advertising where the target audience have to be at a specific place and at a specific time. This is also quite affordable because sending text based advertisements require no additional expenditure for setup. SMS marketing allows the sender to send multiple text messages to anyone, anywhere and at any point of time and that too at relatively low cost.
One good thing about SMS marketing is that it provides instantaneous results and it can be proven through statistics. For instance, take the example of United States, where there are 270 million cell phones and the number is increasing day by day. There are 2.5 billion text messages that are sent on a daily basis. The reason why text based marketing is so popular is because ninety four percent of the text message gets delivered and are read by the text message recipient, as shown by recent studies. In this type of advertising the chances of reaching your intended contacts are higher than any other advertising methods because you are sure that the text message sent by you has been received by them and they have gone through it. SMS marketing is an easy mode of advertising and with it you can reach your target audience effectively.
It provides desired results and at low cost, and that is not all. It is extremely easy to operate and the only thing that you have to do is to create a message and select the groups/contacts you want to convey your message to and send it. The speed and the ease of use are also quite beneficial for the senders. Data in the form of text messages are not cumbersome and are extremely easy to transfer, which means that you can send thousand messages in a minute. Most of the business organizations use this method of advertising because they are able to reach thousands of contacts within minutes. SMS Marketing also has the ability to increase retention. Through this mode of marketing you can reach the same person as many times you want to. Once you have the number of that person, you can reach him any time and this increases retention.
In this article we are going to discuss about Facebook marketing. It includes some important points regarding Facebook pages. Then we discuss about how business should use Facebook in order to get the most return from it. Finally, you will find out three key areas that you need to pay attention to when you drive traffic to your website using Facebook advertising.
Things You Need To Know About Facebook Fan Page
There are several important things that people often do not realize about fan pages:
- At present, you can create as many fan pages as you want, if you have a Facebook account.
- You can have unlimited number of fans. It is different from friends that you can only have maximum 5,000.
- Unless you decide not to publish your Facebook page, it can be seen by anyone, including search engine, without login to Facebook.
- Google will index Facebook page. In other words, you can apply your existing SEO technique to a Facebook fan page. It is probably the most important point because business that has Facebook presences may not leverage their fan page power to the max.
- You can include external resources, like a website, into your Facebook fan page. It can further extend the functionality of your current page. You can also create marketing campaign that is specifically designed for Facebook.
Using Facebook As a Marketing Tool?
Quite a number of people think that Facebook is a great marketing resource because a lot of people are using Facebook everyday. Although they are correct to certain extend, Facebook is not originally designed to be a marketing platform. It is a social media platform. In other words, it is designed for people interacting with each other online. Marketing is just one of the ways of using Facebook. Just like search engine, it is designed to allow users to search and get result, not for advertising purpose.
However, most businesses cannot see it and they create a Facebook fan page because other people are doing the same thing. As a result, they do not have many fans on their fan page and their business does not benefit from the fan page.
So let's discuss how to use Facebook advertising to drive traffic to your fan page and website.
Driving Traffic Using Facebook Advertising
The most important key to be successful in Facebook advertising is to know who is your customer. Unless you define your target customers as detail as possible, you may not get good result from Facebook advertising. After defining your ideal customer profile, you can create a marketing campaign specifically targeting those customers.
The next key is about image. Some people think that having a good image is important but other people find that it is not. Actually the answer depends on what business you are in. So you have to do a split test: first create an ad that has an attractive image and create another one that does not have attractive image, see which one perform better. You will find that out very soon.
Steve Graziani
Imagine you are groggy eyed in the morning, just out of the shower, not yet caffeinated and your doorbell rings. You open the door and are faced with a person in a suit who begins: "Good morning, I would like to introduce you to this amazing product that you must buy. Your world will never be the same and... blah blah blah" for about 10 minutes. Now if you haven't slammed the door in the person's face yet, let me ask you how likely, on a scale from 1-10, will you buy from them? I'll guess not likely. Fifty years ago, before the age of high-def TV, cell phones, and the internet (gasp!), this was your first introduction to marketing and sales. You would have politely listened to the sweating salesperson and maybe you would have bought that shiny new product! However, these days we are very selective about who we 'let in' (in more ways than one) and the days of door-to-door sales are over.
However, if you are self-employed, a business owner, in multi-level marketing, or an artist, it is very possible that you may have found yourself uttering something similar to a prospective customer- in 2011. Just not at their home door but perhaps someone is reading your email blast first thing in the morning or you are chatting with someone in line at an overpriced coffee shop. So here is my second question: How has that been working for you? Well, you probably aren't reading this because you are a millionaire and using outdated techniques!
Here are things we know about any business:
1. There is always a product or service you need to sell to make a profit.
2. If people don't know about what you are selling, they won't buy from you. (It always amazes me that some folks create wonderful things and never share it, expecting to be 'discovered'. Guess what, they are still undiscovered and broke!)
These are the things we know that we know. What are the things we know that we don't know? Perhaps you don't know how to copyright or maybe you don't know how to build a stellar website. You can easily pay someone to help you with this. However where businesses fail is in what they don't know what they don't know. Say what? Again, business owners fail by a lack of awareness of what they don't know-and this is what is killing their profits!
So here is some complimentary enlightenment: the hard sell, the constant push of your product doesn't work. In fact, it is making you broke because potential clients are screaming for the hills. What does work then? Value. Anyone on your email list or any customer who walks into your storefront who believes your business provides value, will trust you and even like you! Provide education or an extra service at no charge and you build a worthy brand. Become the expert in your industry and understand what your customers want. Then, when you offer a product or new service, sales will come effortlessly. Customers will buy because they are already sold on what your brand represents. Think of the biggest brands (rhymes with grapple) that have lines at the door for their newest products- they have built a brand that keeps a loyal base of followers.
Where many businesses get stuck is how to build their brand. One option is to buy a team or hire an agency to do this but most small business owners and the self-employed have a limited budget. Therefore, the key is to educate yourself and become the best marketer for your business. This is a smart investment as knowledge lasts forever.
The die cut business cards are the new unconventional splendor that you can go for. These are among the best and worth checking out cards when it comes to business marketing and advertising. It will associate you better in your business network and will also help you to be remembered at all times. Just like any other person, different sort of businesses have different characteristics.
You can use the "see-through plastics" for printing your card as it gives precise and clean look that you always desired. It would perfectly fit with a designer as they deal with contour and lines. The designing is all about consistency, measurements and congruency. Having these clear die cut plastic cards as a business tag would remind your clients what you do. It will also signify your business and your company to a great extent as it is one such material which is known in the architectural field.
Making a die-cut cards using various clothing garments will although appear to be quite funny but at the same time it will also give your card a fashionable look. If you are a "fashion designer", you have to be reliable with the style and change and also with the business card which will fit your personality and purpose. Having good designed cards can make your customers connecting with you in a better way.
The tools which you apply during your business purpose can very much represent who you are and what you are into. Use of die cut card for your business network can make your business turn better and well connected.
Steel Town Promotions Pittsburgh
Nowadays, for every Business - Marketing is everything. To begin with, marketing should be taking up a large proportion of your time. Then, as your business grows, you may hire someone to perform marketing for you full time. Therefore, setting up an online store is of no difference at all. Some of the most effective marketing techniques include:
* Search engine optimization - Search engine optimization involves optimizing the keywords and Meta tags in your site.
* Listing your site in free and paid web directories - The best directory is Yahoo. However, you should also submit to the smaller and cheaper web directories as well to attract a different group of customers.
* Google AdWords and Yahoo search marketing - Also known as pay per click advertising, this is a fantastic way of getting targeted traffic to your online store.
* Affiliate marketing -Affiliate marketing works well because you only have to pay for the successful sales. Affiliates promote your site using ad words, websites and other techniques. Whenever someone makes a purchase as a result of an affiliate's promotion, you pay the affiliate a percentage of the sale price.
* Link exchanges - Work on exchanging links with related sites to increase your Google page ranking. This is especially important during the first few months of your new site's existence.
* Local advertising - Trends in the society indicate that an increasing number of people are supporting their local communities by buying more local products nowadays. Going walkabout in your community and personally handing out flyers is one of the most effective ways to advertise locally.
* Promotions: online and off. Try offering free shipping, discounts on multiple purchases, Purchase on Purchase, giveaways, free coupons to attract customers to stay on your site.
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About Steel Town Promotions
